What is a Jade Roller?
The massage market is shrinking, but a beauty instrument from ancient China, the jade roller , has become a hot product on the social platform Instagram in the last years.
What exactly is a jade roller? The head and tail of the traditional jade roller are jade stones that look like a rolling pin, and the middle is a handle connecting the two sections. The large end is used to massage the whole face, and the small end is used to massage around the eyes. It has a calming, anti-inflammatory, and lymphatic effect.
According to incomplete textual research, as early as the 17th century in China, women had begun to use jade rollers to massage their faces. In the United States, the initial users of jade rollers are full-body beauticians and makeup artists. Most of them can only be purchased through e-commerce channels such as Esty and Amazon, and they are also sold in some small stores. Today, Jade Roller has appeared in mainstream beauty retailers such as Nordstrom and Free People.
There are thousands of face massagers out there, why can the jade roller be favored alone? This is closely related to the distinctive product preferences of millennial beauty consumers-high cost performance, quick results, and high appearance, and the jade roller is fully compatible .
HERBIVORE Jade Facial Roller Benefits
Herbivore is one of the most recognized brands in the Jade Rollers market. That´s because the quality of their product.
- Improve blood circulation and skin tone
- Improve elasticity of the skin
- Promote lymphatic drainage
- Reduce puffiness and wrinkles
- Reduce dark under eye circles
- Eliminate toxins
- Tighten and reduce pore size
For extra healing, relaxation and inflammation reduction, place the stone in the refrigerator or in ice. The stone is naturally cold, but this extra temperature drop will aid in your efforts to increase circulation, drain congested lymph nodes, rid the body of toxins/waste, stimulate collagen production, help with sinus issues and balance chi.
Due to natural formation in stones, each massager will be unique and vary in size and color.
Herbivore Botanicals brand director Alison Kerns said that because of the low price, the jade roller does not contribute much to the brand’s total sales, but it has increased the overall sales. Since its launch in 2016, the jade roller has become one of the brand’s five best-selling products. She believes that the main reason for the success of Jade Roller is that millennials have stronger health awareness . In the future, Herbivore Botanicals also plans to launch other beauty tools such as Gua Sha. This tool is a combination of personal care and health, allowing users to give themselves a facial massage to relieve stress and relax.
Experts said that a gentle massage can improve blood circulation and stimulate the lymphatic drainage system of the face.